Fellow contributors include Jeffrey Katzenberg CEO, DreamWorks Animation; Bill Patrizio CEO, Red Bee Media UK; Tim Baxter Samsung Electronics America; Melissa Lavigne-Delville NBCUniversal; and Gary Carter COO, FremantleMedia.
The episodes cover the multi-screen experience, the power of audiences, the evolution of advertising, and future programming trends.
I share some thoughts in episode three on the promise of 3D TV for a more immersive and compelling advertising experience, and in episode four on TV as a way for advertisers to create strong, intimate relationships with consumers. It’s a beautifully made program; great iPad viewing and a good roadmap if you want to know what TV will be like tomorrow. You can watch it here.